Our Brand Story
If you’ve ever felt like your style didn’t quite reflect the person you’re becoming—you’re not alone.
Fernweh Flair was created for the bold, curious, shape-shifting souls who are ready to dress like they believe in themselves. What began as one woman’s search for alignment through color and clothing has grown into a movement that honors style as a tool for self-expression, healing, and empowerment. Born out of a passion for helping women find their style identity, Fernweh Flair offers personalized styling services, closet edits, and sustainable fashion advice rooted in self-expression.
We believe your wardrobe can be more than functional—it can be foundational. A reflection of your evolution. A daily declaration of who you are and who you're becoming. Because the truth is—who you are is always shifting, expanding, and responding to the life you’re living. Fernweh Flair exists to help you step into that unfolding identity with boldness, play, and purpose.
Of course, with that power comes responsibility. As much as we love fashion, we’re equally aware of its impact. That’s why sustainability is woven into everything we do. We’re not here to encourage overconsumption—we’re here to help you style smarter, more intentionally, and with a deeper connection to your values. From revamping what you already own to curating pieces that reflect your truest self, we’re learning—and teaching—how to be sustainably expressive.
So where does the name come from?
“Fernweh” (we pronounce it Fern-way) is a German word that means the opposite of homesickness—a longing for places you’ve never been. While it traditionally speaks to physical travel, we see it as something deeper: the desire to explore the untapped parts of yourself. A pull toward becoming the truest, bravest, most aligned version of who you already are—and who you’re still becoming.
“Flair” is your spark. Your signature. The details that make your style unmistakably yours and undeniably beautiful.
Fernweh Flair isn’t just a brand. It’s a mindset, a mirror, and a movement. And it’s yours to grow into.
Brand values
what we believe
Meet the team
what we believe
Shelby Fernweh
Personal Expression Mentor & Style Storyteller | Founder
Hi, I’m Shelby—stylist, creative visionary, and the heart behind Fernweh Flair. I started this brand
after years of trying to shrink myself into outfits, expectations, and identities that just didn’t
fit. When I finally began choosing color, texture, and movement based on how I wanted to feel,
something clicked. My style stopped being about trends—and started becoming a love letter to my
growth.
Fernweh Flair was born from that shift: the desire to help others experience the same kind of
transformation through personal style. I believe style is one of the most powerful ways we can
reconnect with who we are and show up boldly as the version of ourselves we’re still becoming.
When I’m not building out styling sessions, recording reels, or writing about color psychology, you
can find me thrifting with too much excitement, dancing around my living room in an outfit I’m
testing, or dreaming up ways to make fashion more inclusive, expressive, and sustainable for
everyone.
Whether you’re rediscovering your spark, trying something new, or learning to trust your reflection
again—I'm so glad you're here. Let’s style the story you're ready to tell.
You
Explorer. Expressionist. Style Seeker.
This brand doesn’t work without you.
You’re part of the team—every time you try something new, break an old rule, or show up in a color that makes your soul light up. Whether you’re just beginning to reconnect with your style or you’ve been on this journey for years, you belong here.
At Fernweh Flair, your identity isn’t just considered—it’s the reason behind everything we create. Every styling experience is personalized, every product chosen with intention,
Let’s turn your story into style.
Explore the shop or book your styling session—because the most powerful outfit is the one that feels like you.
Start Styling →
Plans starting at $500
- Initial Consultation
- Individualized Nutrition Plan
- 100 Exclusive Recipes
- Unlimited access to check-in
- Weekly Meal Plan and Recipes
Premium Package
option 2
Plans starting at $250
- Initial Consultation
- Individualized Nutrition Plan
- 25 Exclusive Recipes
- Weekly Check-In
Basic Package
option 1
Nutrition Consulting
Plans starting at $500
- Initial Consultation
- 7 days a week
- 3 meals/ day + snacks
- Grocery shopping list
- Digital recipes
Full meal plan
option 2
Plans starting at $250
- Initial Consultation
- 5 days a week
- 2 meals/day
- Grocery shopping list
- Digital recipes